You're going to have a target on your back when you're the king of your division and Anthony Joshua is a testament to that.
The unified heavyweight champion is not short of potential fights after his unanimous decision victory over the previously undefeated Joseph Parker late last month and merely finding the time to fight them all is likely to be a real challenge.
WBC heavyweight champion Deontay Wilder is undoubtedly top of the list as Joshua moves towards undisputed dominance of the division.
And then there's Tyson Fury – the Manchester-born fighter has finally announced his comeback, two years since being forced to give up his world titles.
Joshua v Fury will likely be the ultimate goal for fans, but it remains to be seen if Fury can regain the form that saw him compete at the highest level.